Fashion / Celebrity Style

Who What Wear’s Review of Bottega Veneta’s New Ciao Ciao Bag

I was walking through the Who What Wear office in New York the other day when a co-worker of mine stopped me in my tracks. She knew right away what bag was on my shoulder and needed to see it up close. It’s at the top of her wish list—hell, it’s on the wish lists of everyone I saw during New York Fashion Week. We ogled it together for a good five minutes before I had to run to a show across town, where three more people inquired about it. Clearly, I’ve been carrying 2025’s most-wanted handbag, and since I’m not one to gatekeep, I’m here to share every last detail about the designer experience.

The bag in question is one of Matthieu Blazy’s final creations for Bottega Veneta. Named the Ciao Ciao, it’s the latest addition to the beloved Andiamo family. It comes in two sizes—regular and large—and a variety of colors, including neutral Barolo and Black as well as spring-ready Rose and Matcha. It recently debuted in the Italian fashion brand’s summer 2025 campaign, which went viral on social media for its upbeat, fun, and overall positive energy that doesn’t exist across the fashion landscape these days. Its name reflects this same light, joyful air: “Ciao ciao” is used in Italian to say both “hello” and “goodbye” as a relaxed and playful way to greet and send off loved ones. This bag should be by your side in these exact moments, accompanying you as you travel to and from beautiful destinations.

(Image credit: Who What Wear)

Ahead of NYFW, I received an email about the bag. It was coming out soon, and as the proud owner of an original Andiamo bag, I knew I had to compare and contrast the styles in person. Bottega Veneta was kind enough to loan me one to do just that, so I put it to good use during one of the busiest weeks of my year. For six days, I loaded my Ciao Ciao with everything under the sun, from water bottles and green juices to phone chargers, snack bars, headphones, sunglasses, and more. I carried it with the long crossbody strap for a hands-free experience; tried out different handle methods with the bag’s braided, brass hardware–clad shoulder strap; and enjoyed the classic top-handle option. I even went as far as to tote it around like a very large clutch purse, using none of the handles at all.