Style

Who What Wear UK’s Editor-in-Chief Shares Her Monthly Fashion Picks

Welcome back to my monthly newsletter, Personal Shopping. For those of you who missed the first one, let me fill you in. I’ve worked in the fashion industry for 18 years, and I’m especially fussy about what I spend my money on. I’ve seen more fads than I’ve had Pret croissants (and that’s a lot) and I know that everyone’s tastes, needs and preferences are completely different. I cannot proclaim something is a “must-have” for everyone (in fact, I loathe the term), but I can lead you to some tried-and-tested discoveries.

Personal Shopping is about brands, items, people and ideas that I think are worth noting. Plus, you can ask me anything about style and I’ll answer as many questions as I can through this newsletter. Simply submit one through Instagram at @whowhatwear.uk or DM me directly at @hannahalmassi.