This salon experience was an exciting extension of Fenty Hair by Rihanna, the haircare line launched by the Bajan superstar and multi-hyphenate in June of this year. Fenty Beauty is known as the brand that helped to revolutionize inclusivity in the makeup industry by celebrating diversity, heritage, and authenticity, holding its competitors (including the big beauty conglomerates) to account on why they couldn’t (or didn’t care to) get shade matching right for all. The “Fenty effect” sparked a cultural reset in the industry, proving to many that visibility sells. Women with dark complexions, like me, started seeing themselves featured in campaigns more often and finding beauty products on the high street more easily as brands scrambled to keep up with the shade-inclusivity conversation. Naturally then, expectations for the Fenty Hair salon pop-up were high. As far as we’re all concerned, Rihanna knows how to build a brand that feels like it’s truly for everybody.
