Boho is back and nobody is more excited than Veronica Swanson Beard and Veronica Miele Beard. “We’ve always loved boho so much. Then the world took such a pause on it when it was quiet luxury,” said Swanson Beard, who was speaking on behalf of both Veronicas while her sister-in-law faced travel delays. “We’re so happy to have it back.”
That said, the duo’s latest offering is far from the current wave’s flowing layers of pastel silk-crepon, lacy blouses, and chunky statement necklaces—this is boho by way of Nantucket, manifested in paisley prints, unfussy shirtdresses, and ’70s-inspired sailor jeans. With their collection “Take It Easy,” the Veronicas are doing just that, sticking with novelty denim, slouchy sets, and patterns galore in a sun-baked color palette.
Accessories are a top priority this season, as the brand’s bag business is still in its infancy. But in spite of its newness, Swanson Beard claims that their latest addition is exploding in popularity. “Our shoe business is on fire, our bags outperformed,” she said. Shoes and purses boast utilitarian paracord accents. “You’re gonna see a lot of those from us,” she added. Elsewhere, East-West silhouettes, studded clogs, and jelly sandals were par for the course, as were the similarly à la mode suede, butter yellow, and barn jackets.
The pre-fall offering underscores what Veronica Beard does best: making trends both approachable and accessible to their customers. Pointing to a black-and-white patterned pant set, Swanson Beard said, “this is like my dream summer outfit—polished but super easy.” It certainly helps that they are their own best customers.
