The Most Viral and Iconic Coach Bags

It’s my job to spot new trends, so when I notice specific items popping up all over my social media feeds and IRL, I know I need to pay extra attention. For the past few months, Coach handbags have been the hot-ticket item. We’re in the midst of a Coach renaissance—the brand absolutely dominated the early 2000s, and now, its modern, yet classic styles have captured my heart (along with the rest of Gen Z’s). It’s easy to see why—the range of iconic silhouettes and nostalgic designs inspire self-expression through style.

The Tabby Shoulder Bag in particular has caught my eye. It’s the perfect everyday shoulder bag—the elevated quilted leather and chain strap scream quiet luxury. Another viral favorite is the celeb-loved Brooklyn Bag. It’s made of natural grain leather and has an elegant, minimalist silhouette and spacious interior that fits all my essentials. Both are an instant confidence boost for me. Ready to discover which bag speaks to you? Keep scrolling to see more of my favorites below.