HAPPY 2025!! I can’t believe I am writing those words. Last year flew by, and to be honest, I was glad to slam the book closed on 2024. It was such a challenging year for me personally and I am looking forward to all the milestones 2025 will bring. Atlantic-Pacific turns 15. I turn 40. And, I celebrate a big wedding anniversary! I am hoping ’25 will be much more kind than ’24.
I thought I would kick off the year with an updated Q&A. Every few months on Atlantic-Pacific I like to round up some new (and a few recurring) questions that I receive via comments, emails, and DMs. So today I am answering some of your most recently asked questions! You can also see older Q&A posts here, here, here, and here as well as visit many of my FAQ posts below. If I didn’t answer your question this time, please reach out and I will try my best to get to it!
How do you achieve your low bun hair? See my tutorial here.
What is your everyday make-up routine? See it here.
How did you start Atlantic-Pacific? Read about it here.
How and when did you get into the fashion industry? You can read all about that here.
Q: Where do you see the influencer space heading?
A: The influencers space is more nuanced than ever. Where we used to see HUGE OVERT trends in the space, I think the growth in diverse platforms and the overall number of influncers means we are seeing the rise of micro communities. Influencing will continue to grow due to more and more people of all ages turning to different platforms for advice, education, and inspiration. Now that there are creators covering any and all topics, and there are so many platforms to deliver information, the influencer space continues to grow and find new ways to reach people.
In the beginning traditional blogs were king, then YouTube exploded, then Instagram took over. Now you can look out and find so many different platforms to be successful on and through different types of content. The diversity of platforms allows creators to focus on the content they love and how they choose to deliver – writers on Substack, comedy on TikTok, educational videos on YouTube, controversial conversations on podcasts, etc.
Marketing dollars continue to flow to the influencer world because time and time again many influencers can prove their ROI better than traditional marketing. We have seen year over year increases in digital marketing spend in every sector and I don’t think that is going to change.
Overall the space will continue to grow and thrive, but now it is much less about being the ‘biggest’ or following a trend and more about micro influence. It is about building communities and having more specific interests to attract a very like minded audience that is highly engaged. And thanks to the growth of different platforms to reach this audience you can do this in different ways and how it feels most authentic to you.
One trend I do hope to see is the influencer space more widely embracing privacy, especially for children and non consenting individuals (people in the background of videos, being included in content without permission). Next to time I think one of the most valuable things in our lives is privacy. I think authenticity and sharing is still important, and I am not trying to call any one influencer or type of influencer out, I just hope we can all embrace being safe and protecting our peace in what can be a dangerous online world.
Q: Any collabs in 2025 or co-branded product?
A: This comes up every year, and always makes me feel so grateful that so many of you enjoyed my past collabs and may be looking forward to more. At the moment, the answer is no. I took a very intentional pause in 2024 and am open to possibilities moving forward. I am having conversations, but nothing is set in stone at the moment.
For me a product collaboration is my ultimate stamp of approval. It needs to be the right brand fit, the right price point, and the brand has to have the team/bandwidth to execute new quality designs that can be delivered on time with great customer service. I prefer not to partner with brands that have done multiple collaborations in the past and careful with brands that are too green or with little experience. It is all a delicate dance and after many successful, beautiful collaborations that I am so proud of, I will only commit to the perfect fit moving forward.
Q: Ins and Outs for 2025?
A: Sometimes I hate year end trends, but this year I loved reading so many intentions for 2025 with what is ‘in’ and what is ‘out’. I do set goals, but they are typically quarterly, and usually professionally grounded. That being said, I’ll take a stab at my ‘Ins and Outs’ for 2025 below:
IN: secondhand shopping, monthly purges, taking up a new active hobby, shutting down negativity, learning to cook new dishes, handwritten notes, recognizing rest is important and being unproductive at times is okay and not lazy, and consistency over controlled perfection.
OUT: doomscrolling, obsessing over the weather in hurricane season (this is joke but also not a joke), too much mindless Amazon spending, being impatient with Penny when she is having an anxious day, sending the reply (text or email) ASAP vs. ruminating, creating a more concrete working schedule.
Q: How often do you clean out your closet? How do you decide what to keep vs. get rid of? What do you do with your old clothes?
A: Okay, this is always my most asked question. I’ve decided to do a BIG, BIG post on this topic and it will go live later this week!
Q: Cute professional work attire? Lightweight clothes for a trip to India? Do you offer personal styling services?
A: One thing I have tried to embrace over the years is that I can’t be everything to everyone and I need to stay in my lane. I love fashion and sometimes will dip my toe in beauty and lifestyle where is makes sense. I don’t like doling out advice or giving product recommendations if I am not confident in them.
I haven’t worked in a true professional environment in over five years and even then it was more of a ‘wear whatever you want’ office. I have never been to India (would love to go) and wouldn’t want to give recommendations as I am not well versed enough in the climate or culture to provide sound advice. I LOVE dressing myself, but dressing others is a whole different type of art. I have so much respect for stylists, but I am not one!
I love answering your questions but always want to honest about where I can truly add value. This hopefully keeps you coming back and trusting me.
Q: What is a trend you used to love you find yourself no longer reaching for? What is a trend you are looking forward to in 2025?
A: I have a hard time answering questions about letting go of something because I never want to offend anyone. Trends ebb and flow, but know if you love something, WEAR it. For me personally, I am not reaching for overt western boots, headbands, or oversized tunics as much as I used to. This is not at all to claim they are ‘out’, I just find myself gravitating towards different items in my closet!
As for 2025, I am most looking forward to sheer materials and the return of more romantic/feminine dressing. I am also not hating the trend of styles becoming more voluminous and baggy. I think when done in a more sophisticated way, mixing and matching volume can be so fun and beautiful.
ITEM SPECIFIC QUESTIONS:
Q: Where did you get your silver Adidas?
A: I bought mine on Nordstrom, but sadly they are sold out. They are still in stock here and here!
Q: Best understated luxury bag that won’t break the bank?
A: For me that would be the Savette pochette. They are well made, timeless, and I personally love a top handle design. I have the bag in three colors now!
Q: Favorite item you bought this year?
A: This Oscar De La Rent runway skirt that is SO fab. Almost all my favorite purchases this year were second hand!
Q: Favorite outfit of 2025?
A: It would probably be this outfit or this one. I think having style means to have a common thread in how you dress but also to be ever evolving. These two outfits feel like a grown up version of 2012 Blair – and I love that!
Q: How to create your own personal style and a unique closet?
A: I actually did a whole post on that here. It can be frustrating while you are experimenting and figuring out what works for you and makes you feel great. My biggest piece of advice is to take it slow and not invest in anything until you feel you have really nailed what you feel is your unique style expression.
Q: Can you do more styling posts?
A: In 2024 I did a lot of styling posts and you can see a few examples here, here, and here. I have vowed to do more in 2025! On my list are how to style the button down, loafers, a simple bodysuit, and more. If you have any specific requests DM or email me!
The post THE FIRST Q&A OF 2025! appeared first on Atlantic-Pacific.
