Yes, JCPenney — you heard that right!
In a move that has us clearing our fall wardrobes already, Ashley Graham, a champion of and for body confidence herself, is officially partnering with JCPenney to deliver an exclusive plus size collection — and it’s about to shake up their whole game.
Announced today, JCPenney’s curious collaboration with the multi-hyphenate supermodel and entrepreneur marks a powerful new chapter not just for the brand, but for plus size fashion as a whole. Launching Fall 2025, the Ashley Graham x JCPenney collection promises bold, confident, and seriously stylish pieces tailored specifically for plus size women — with that signature Graham flair we look forward to.
How the Ashley Graham x JCPenney Collab is a Full-Circle Fashion Moment
For Ashley, this isn’t just another job, it’s personal.
“This is something I’ve dreamed about for a long time,” Ashley shared. “JCPenney was a true champion for me right from the very beginning, giving me one of my very first opportunities as a model. Now, to see JCPenney boldly embracing their role as a fashion leader for all body types feels incredibly powerful and inspiring.”
Talk about a full-circle moment! This Ashley Graham x JCPenney partnership feels like it was meant to be — bringing together a legacy retailer that’s recommitting to its roots of accessible fashion, with a plus size model who’s challenged beauty standards around the world.
And it’s not just Ashley who’s feeling the excitement. JCPenney leadership is all in, too.
“Collaborating with Ashley is a milestone moment for JCPenney,” said JCPenney Chief Executive Officer, Michelle Wlazlo. “This partnership goes beyond just launching a product – it’s a strategic move to redefine the Plus category with fashion-forward, runway-inspired looks that truly embody Ashley’s style and spirit. Her genuine connection to JCPenney and her passion for making fashion more accessible to the plus size community make her the perfect partner to further amplify our ‘Yes, JCPenney’ message.”
When brands and talent align this authentically, you know magic is about to happen.
JCPenney: A Sleeper Hit for Plus Size Fashion
If you’ve been sleeping on JCPenney lately, allow us to reintroduce you.
Under their bold new “Yes, JCPenney!” campaign, the retailer has been making serious moves — investing in every body, every size, and every style. Unlike many brands who treat plus size as an afterthought, JCPenney offers extended sizing across all of its private label brands. That means more options, more style, and more reasons to say “Yes!” to every aisle in the store.
In fact, stepping into a JCPenney today might feel refreshingly different: inclusive mannequins, broader size runs right on the main floor (not tucked away!), and fresh, fashion-forward styles that actually feel on trend — not like a sad afterthought.
A Legacy of Plus Size Commitment
This isn’t JCPenney’s first time putting plus size fashion in the spotlight. Longtime curvy fashionistas may remember when the retailer partnered with designer Ashley Nell Tipton, who made history as the first designer to win Project Runway with a plus size collection. Back in 2016, JCPenney teamed up with Tipton to create a fun, colorful, and truly groundbreaking plus size line — one of the first times a major department store gave a plus size designer full creative control.
That moment was huge for visibility — and this new Ashley Graham x JCPenney collaboration shows that JCPenney is continuing to invest, evolve, and champion plus size fashion on an even bigger stage.
While Others Retreat, JCPenney Doubles Down
At a time when so many retailers are quietly moving plus size fashion online only — leaving plus size shoppers feeling invisible in stores — JCPenney is proudly doing the opposite. They’re expanding plus size offerings on the floor, ensuring that us full-figured customers can shop, touch, try on, and experience fashion the way it’s meant to be.
Because let’s be real: we deserve to see ourselves reflected in-store. We deserve beautiful, accessible clothes without the guessing game of online shopping. And JCPenney is boldly standing in that truth — giving plus size shoppers an IRL shopping experience that feels welcoming, stylish, and seen.
This strategic move doesn’t just signal growth for their plus size fashion commitment — it sends a clear message: every body belongs here.
Why This Matters (More Than Ever)
We’ve said it before and we’ll say it louder for the people in the back: Plus size fashion IS fashion.
Yet despite the fact that 68% of American women wear a size 14 or higher, industry research, including reports from Plunkett Research and Coresight Research, shows that less than 20% of apparel is actually produced in plus sizes. With this Ashley Graham x JCPenney teaming up and leading the charge, they are flipping that frustrating narrative on its head — making real, runway-inspired fashion accessible for the majority, not the minority.
This isn’t just a collab. It’s a movement. A loud, proud, glittering reminder that style has no size limits — and that when it comes to celebrating curves, JCPenney (and Ashley) are not playing small.
What’s Next?
We’ll be counting down the days until Fall 2025 — and trust, when the Ashley Graham x JCPenney collection drops, The Curvy Fashionista will be front and center giving you the full review, sizing tips, and styling ideas you know you can count on.
Until then: say it with us — YES, JCPenney!
