Fashion / Celebrity Style

Suddenly, This “Glum” Hue Is 2025’s Hottest Makeup Trend

From the red carpet to the runway, there’s no denying the icy turn things have taken in the beauty space. No, I’m not talking about drama. I mean the cool-toned pouts of internet It girls Julia Fox and Gabbriette, the ultra-glam gray smoky eye on Doechii at the 2025 Grammys, the ’80s-inspired gunmetal glam at Luar’s F/W 25 show—aka the death of the warm color palette that dominated the last decade of makeup. RIP, bronzy KarJenner glam. Maybe we’ll see you in 2035.

“I think much of what we’re currently seeing in beauty is a result of shaking off the hangover of that 2016 social media starlet aesthetic,” says Terry Barber, MAC’s director of makeup artistry for the UK and Europe. “Looking overly polished and untouchably perfect in classic warm tones has suddenly become… not quite chic.”