Welcome to Internet Famous, a monthly series in which we ask our Instagram followers to vote on a viral beauty product that’s taken social media by storm. Then the beauty team will take the winning pick for a spin and share their reviews—pictures included.
According to a 2024 study conducted by the Cosmetify Index, which analyzes the top beauty brands, Huda Beauty has the highest social media following, with 64.4 million followers across Instagram and TikTok. This is no surprise to the beauty team here at WWW—we’ve remained tuned into every single launch and look from the iconic brand all year long. In 2024, the Easy Bake Loose Baking & Setting Powder ($38) reigned supreme (and became my personal favorite), alongside the Lip Contour 2.0 Automatic Matte Lip Pencil ($21), but the list of best sellers doesn’t stop there.
I like to think of 2024 as the year of complexion products. Just think of all the concealers, skin tints, and foundations that were released this year. And in the sea of viral foundations, Huda Beauty’s Easy Blur Natural Airbrush Foundation ($37) came out on top. I won’t bore you with the stats, but this beloved foundation received high praise from some of the most trusted beauty content creators. Our editors test-drove this foundation and the reviews were surprising.
Before we get into our honest thoughts, let’s do a product breakdown. Easy Blur is a lightweight, medium-to-buildable coverage foundation that’s non-comedogenic (meaning it won’t clog your pores) and ultra-blurring. The key ingredients are 1.5% niacinamide, which smooths the look of uneven texture and tone, and silica, which blurs the look of pores to help you achieve that filter-like finish. After Huda Beauty founder, Huda Kattan, worked on over 100 (yes, 100) versions of this product, it finally launched in 29 shades and quickly took social media by storm. But I won’t keep you waiting any longer—keep scrolling to see if this product lives up to the hype.
(Image credit: @nataliegrayherder)
“For me, this product applied as advertised. It feels lightweight, the blurring effect is there, and it looks fairly natural on the skin. I only did one layer and it provided a true medium amount of coverage, but I’d stop there if you prefer a more skin-like look. Overall, I still prefer skin tints for daily wear, but I think this is a great fuller coverage option for my fellow less-is-more makeup wearers.” — Natalie Gray Herder, editor
Victoria Beckham Beauty
Bitten Lip Tint
Nudestix
Nudies Cream Blush All-Over-Face Color
(Image credit: @aniyahmorinia)
“I’ll be honest: I have a hard time believing product descriptions when they refer to a foundation as ‘lightweight.’ Oftentimes, ‘lightweight’ is a filler word used to indicate that the product won’t leave you looking cakey. But as a regular foundation wearer, that’s not enough for me. Lightweight should mean that my skin looks and feels like skin, that it works well with the rest of my complexion products, and that it’s comfortable for all-day wear. (I’m basically looking for the formula of a skin tint with the coverage of a foundation.) This one does all of the above. I love that this is buildable enough to cover my blemishes without leaving a heavy feeling after applying more product. The before-and-after pics don’t lie. I’m impressed by how big of a transformation this foundation gave me with very little product.” — Aniyah Morinia, fashion and beauty editor
Milani
Cheek Kiss Cream Blush
(Image credit: @emma.walsh)
“Though I always opt for tinted moisturizer as my base, I was excited to give this hyped-up Huda launch a try. It has a natural finish but leans a bit more velvety-matte, so I added a few drops of Rhode Glazing Milk and a spritz of glowy setting spray to give my complexion a radiant finish. I love that it played nice with my other skincare and makeup products. No foundation is magic, so I wasn’t necessarily expecting an airbrushed, Paris-filter type of finish, but this one came pretty close to it. I definitely see myself reaching for this on special occasions when I want a truly flawless base without feeling like I’m wearing heavy foundation.” — Emma Walsh, beauty editor
Iconic London
Prep-Set-Glow Hydrating Glowy Setting Spray
Rhode
Pocket Blush in Sleepy Girl
(Image credit: @emm.hugh)
“I’m not a medium-to-full foundation girl, but I know there’s a time and place when it’s necessary to look flawlessly airbrushed—from photoshoots to ultra-glam holiday parties. Personally, I loved the coverage this foundation gave, but I did find the formula to be slightly drying, especially during the winter months. That being said, if you’re looking for something full coverage and tend to have oilier skin, I bet you’d like this!” — Emma Hughes, social media editor
Westman Atelier
Mini Petite Face Trace Cream Contour Stick
Hourglass
Ambient Lighting Bronzer
(Image credit: @sclementines)
“As someone who wears foundation nearly every day (and who has tried a lot of them), I’m pretty particular about what makes a ‘good foundation’ in my book. And honestly, this one came close to checking all my boxes. It’s lightweight yet buildable (check), has a natural-matte finish (check), blends super easily (check), and doesn’t settle into my fine lines (whew, check). The one box it didn’t check is longevity—it just didn’t last well for me throughout the day. After eight hours it had oxidized and highlighted my texture in a way I didn’t love. I still think this is a foundation I’d use every now and then because I love the coverage and finish, but it probably won’t be my go-to.” — Sahara Clement, copy editor
One/Size
Secure the Blur Makeup Magnet Primer
Eadem
Le Chouchou Lip Softening Balm in Boba Bounce
(Image credit: @c_bellamy)
“Given all the hype surrounding this product, I really wanted to love it—but I sadly didn’t. There are a few reasons why. I couldn’t get past the smell. Granted, I’m pregnant right now so all my senses are heightened. I also didn’t love the texture. It dried pretty quickly when applying it, which made it hard to blend out, and it made my skin feel extra dry. I’d be open to trying it with the primer that’s recommended, but I also accept that it just might not be the right foundation for my skin—it happens!” — Caitie Bellamy, Group Executive Director, branded content and beauty
Burt’s Bees
Mistletoe Kiss Holiday Gift Set
Tower 28 Beauty
BeachPlease Lip + Cheek Dewy Cream Blush
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