Style

Nobody’s Child’s Penni Dress Is Editor-Approved and a Great Dress to Buy

Anyone who has stumbled across my monthly new-in dresses column will know a few things about me already.

Firstly, I’m a sucker for a midi—these legs have not seen the light of day since a post-GCSE holiday to Malia. Secondly, I can get a little bit carried away with costly, insanely beautiful dresses that I cannot afford to keep adding to my wardrobe. As someone who has developed a taste for all things luxury (well, I have worked in fashion for a long time now!), it takes a lot for a more affordable buy to make it into my basket.

That’s not to say I’m only buying expensive items, it’s more that I’m just not buying anything lately because I’m fussy and already own too much. So, when I looked into some recent data and saw that Who What Wear UK readers were all clicking on one particular (very chic) dress which only costs £79, my interest was piqued.

(Image credit: Nobody’s Child)

Perhaps I shouldn’t be surprised: Nobody’s Child is a more affordable brand I was early to support and highlight to you dear readers when it launched many years ago. It started as a great destination for dresses, and whilst the offering is now vast (tailoring, knits and even a perfume!), dresses remain a strong part of the collection each season. Where its original designs leaned into the typically “feminine” floral tea dresses of that moment, you’ll now find more pared-back styles like Penni—the dress you’ve all been clicking on (and most likely buying).