Thanks to the Maryam Nassir Zadeh x J.Crew collaboration, we can expect to see lots of periwinkle this upcoming New York fashion week—the hue plays a starring role in the collection. But it’s not only fashion fans that are besotted with this cool-toned pastel shade—Sabrina Carpenter has been known to favor it, most recently at the 2024 Met Gala. And over in the beauty world, one of the latest beauty products causing a stir on TikTok is the Prada Moisturizing Lip Balm in a color called “Astral Pink,” which appears as a periwinkle blue bullet but magically changes to pink through your lips’ PH levels. Scroll through to the how street styles are incorporating this color into their wardrobes.