You could argue that one of fashion’s biggest mysteries is how is it possible that multiple designers find themselves flocking towards the same trend each season? Color is no exception, and the spring/summer 2025 collections prove it.
Vogue’s Favorite Spring Shades:
Often led by a cultural phenomenon—Barbie was solely responsible for a major sales spike in pink at Net-a-Porter back in 2023—colors first seep into runway collections, then trickle down to more accessible brands for the broader consumer, and there is almost always one color that dominates. That said, this season seems to be the exception to the rule. There wasn’t one single shade that reigned supreme (though Pantone’s mocha mousse gave other hues a run for their money) but rather a rainbow to choose from. Even for someone who isn’t a color enthusiast (like myself) there are subtle colors to invest into and a plethora of inspirations on how to style them in a less intimidating way.
Below, we break down the defining color trends of the season—and more importantly, how to wear, style, and shop them right now.
Photo: Courtesy of Alaïa, Khaite, Simone Rocha
Wispy Pink
Barbie pink may have been the last time we were enamoured by this color but for spring/summer 2025, the hue was given a lighter touch. Alaïa, Khaite, and Loewe all balanced the soft with the sculptural, making this hue feel anything but ultra-girly as pink is often associated with. The super sheer fabrications including organza and chiffon gave the shade a barely-there feel. Minimalists, if you’re trying color this season, let it be pink. Pair it back with a crisp white cotton skirt or for something more fashion forward borrow from mocha mousse; pink and brown is an unexpected but cool combination.
Photo: Courtesy of Tibi, Saint Laurent
Moody Plum
Plum is oxblood’s cooler, older sister that’s always a step ahead of the game. Showcased in strong shapes and silhouettes, this seemingly under-the-radar shade works best when worn head-to-toe tonal in tailoring or strong dress shapes—ties optional.
Photo: Courtesy of Prada, Bottega Veneta, Miu Miu
Crisp Blue Cotton
Wardrobe essentials like the crisp white shirt are no stranger to the runways, and it’s those everyday items that make the shows feel more attainable and inspirational to the broader consumer. Pale blue, crisp cotton shirting with strong collars felt like a fresh update to the classic; tucked into high-waisted pants is how to fashion-girl this preppy, uniform-like color.
Photo: Courtesy of Gucci, Miu Miu, Lemaire
Mocha Mousse
Suede, jersey, leather, oh my! This hue came in all shades and fabrics for added texture and interest. From shrunken suede jackets at Miu Miu to draped jersey dresses at Lemaire and Gucci, mocha mousse can act as the perfect backdrop for any colours within this report. Style it with a pop of red or pare back to pale blue—and when in doubt, opt for accessories. The brown suede handbag or loafer are the perfect everyday essential.
Photo: Courtesy of Proenza Schouler, Loewe, Prada
Prime Time
Retro sportswear was a big trend this spring and primary colors played a significant part in bringing that to life. From Loewe, whose ultra short mini dresses added a sporty feel to bright and bold blue tones, to Prada, where clever knitwear gave the illusion of a sporty polo top styled under a V-neck (two for the price of one!), primary colours came in hot. When in doubt, opt for one-and-done with a statement dress in the ever flattering red.
Photo: Courtesy of Yves Saint Laurent, Bottega Veneta, Tove
Clementine
Zesty citrus shades are no stranger to the runways but unexpected pairings made this feel like the perfect summer shade to invest in this spring. From bohemian blouses paired with billowing khaki skirts at Saint Laurent, to draped blouses paired with butter yellow tops at Tove, a pop of citrus is a subtle way to embrace color. For a zesty statement look, a draped jersey dress from Bottega is your answer.
Photo: Courtesy of Toteme, Chanel, Chloé
Citron
For the person afraid to embrace color, this one’s for you. Butter yellow graced the runway in sumptuous suede at Chloé, as feminine separates at Chanel, and as minimalist draped dresses at Toteme. The unexpected styling trick? Pair with black to add a tough, grounding feel to an otherwise feminine hue.
