Fashion / Celebrity Style

Magda Butrym on What to Expect from her H&M Collaboration

Ahead of Magda Butrym’s collaboration with H&M, I spoke to the designer herself and H&M’s creative advisor Ann-Sofie Johannson to hear firsthand how the collection came to be.

(Image credit: Magda Butrym & Ann-Sofie Johansson, H&M Creative Advisor)

“Romantic, Slavic and dreamy.” These are the three words Magda Butrym uses to describe her brand, and she has them ready as if she knew I’d ask. If you’re not already familiar with Butrym’s brand, this is an accurate summary.

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