LoveShackFancy Founder Rebecca Hessel Cohen’s Favorite Beauty Products

The Lineup is a monthly series where we’re giving you an inside peek at the beauty lineups of the most sought-after experts and tastemakers in the industry. Get ready for a behind-the-scenes look at all the can’t-live-without products that make their worlds go ’round.

If you’re a lover of pretty things, you’re probably already fond of the brand LoveShackFancy. Entering one of its stores or scrolling its Instagram is like being transported to a romantic, vintage-inspired world of floral prints and dreamy pastels, where each item is lovingly adorned with ruffles, lace, and bows. Much to the delight of LoveShackFancy’s loyal consumers, founder Rebecca Hessel Cohen was able to translate this dream world into an olfactory experience. “I’m profoundly nostalgic and have always loved how perfumes can transport you to a moment or bring memories back—when you last wore the dress, wandered through the garden, or smelled the sun on your skin,” she says. “We have dreamed up a fragrance collection to wear while making new memories.”

Creating a line of fragrances was serendipity for Hessel Cohen. “When I was a little girl, I would stay up late to watch my mom get ready for dinner or the ballet,” she describes. “She would dab Chanel No.5 on as the final touch before she left, and sometimes she would let me dab a touch on my neck, too. Since then, perfume has always made me feel special.” Hessel Cohen was able to bottle up this magical feeling into four different formulas, from the fruity-floral Forever in Love Eau de Parfum ($125) to the warm, rich Moondance Eau de Parfum ($125). Just in time for spring, she unveiled a solar floral scent. “I wear all of our fragrances throughout the year, but this spring I’ll be living in Love on the Beach Eau de Parfum,” she says. “I created this fragrance for the effortlessly cool girl on the hottest day. It captures the essence of a sunset—it’s a warm, radiant, sun-drenched scent that’s as gorgeous as it is unforgettable.” With notes of lush tropical blooms, creamy coconut, musky sandalwood, and salt water, it’s truly like a sunset in a bottle. Keep reading to shop the new fragrance and the rest of Hessel Cohen’s delightful beauty must-haves, from her favorite sun-kissed bronzer to the liquid filter that gives her a lit-from-within glow.