Sally LaPointe wanted to break the internet for her spring 2025 collection. Instead of putting on a runway show, she held intimate appointments because she got the icon Oprah Winfrey to model her lookbook.
While Oprah may seem like an untraditional model for LaPointe, the talk show host has been a loyal supporter of the brand since she first discovered it during the pandemic. “I had it in my gut that Oprah was going to say yes to starring in my lookbook,” explained LaPointe. “The reason for having her be my muse was that she epitomizes everything the collection is about. She’s like that strong, empowered female who wants to look put together but not too overdone and be comfortable.” LaPointe chose her strongest 11 looks from this season to showcase on the host and took well-loved, familiar pieces that she’s worn before but gave a spring 2025 update in new colorways. She also took some trendier pieces like baggy jeans and had Winfrey style them in the LaPointe way in a sequined sheer top that crops in the front and cascades in the back like a cape. Winfrey also sported one of LaPointe’s favorite bodysuits that the designer wears daily and paired it with fun pieces like a sequined skirt and a sheer trench, proving that these clothes are meant for all ages and body types.
Though LaPointe may skew to a younger audience, the designer wants you to know that the brand is for all ages. Not only is it sold on some of the trendier e-commerce retailers like Net-a-Porter and FWRD, it’s also on classics like Neiman. For LaPointe, highlighting her pieces on Oprah was a way to show that her label is also for real women and not just the Insta-it girls.
