Have you ever wondered what glam hair look would a plumber serve before they take on the task of unclogging a kitchen drain? Would inserting an IV hurt any less if your nurse was sporting the hair of a ’70s supermodel? Chappell Roan knows—and explored the blue and white collar fantasies with her latest looks to promote her forthcoming new music, “The Giver.”
“Baby, when you need the job done, you can call me,” Roan sings. For the job to get done right, she needed the glam to go with each of her drag-worker moments: As a lawyer (or as Chappell put it, “your ex’s worst nightmare”), plumber, detective, nurse, and construction worker. So the Midwest Princess turned to Jaime Edenilson Diaz, a first-gen Salvadoran American artist based in Los Angeles and a multi-hyphenate visual artist who works primarily in hair, makeup, and image-making to help create the promotional images.
“I’d like to say my approach to visuals is creating new age classics that stand the test of time and create a space for imagination to flow,” Diaz, who has also worked with Poppy, Parris Goebel, Beabadoobee, and Lil Nas X, tells Vogue. Diaz took a general creative brief from Roan’s team—which includes stylist Genesis Webb and creative director Ramisha Sattar—and put his own twist on it. Makeup artist Nick Lennon, who has worked with Charli xcx, rounded out the glam with feathery lashes and a glossy, saucy brick red lip.
For the stern lawyer and detective looks, Diaz created a tight, slick, and equally austere updo. “I used no heat,” Diaz explains. “It was water, gel, mouse, and a dream.” Plus, some Balmain hair products, the stylist’s favorite.
“I slicked the hair back as sleek as I could get it, and once it was snatched back, I started to twirl and place the hair in a modern take on a classic updo. Once that was in place, I adorned it with one curl that waterfalls from the crown down.”
For the second look, our boots-on-the-ground builder and plumber, Diaz breaks it down: “I brushed out the first look and used a center part. I used water, so it was easy to brush out the products. I created a slight wave starting at her temples to frame her face, then created the two pigtails. For the pigtails, I enhanced her gorgeous natural curl and then added the slightest details that helped me blow up her hair but also added a cool texture with a good ol’ crimper.”
