How to Nail Ashley Olsen’s 2004 Makeup, From the OG Artist

The Olsen twins are the ultimate trendsetters, as proven by the pair’s iconic 2000s and 2010s outfits that still remain relevant today. Their beauty looks are just as refined and effortlessly cool—consider the “Olsen tuck” (aka tucking the ends of your hair into your collar) capturing the TikTok crowd! Alas, we’re not here to talk about hair. (Although I am a fan of “Olsen tuck fall,” FWIW.) We’re here to discuss makeup—namely, Ashley Olsen’s early 2000s glam that has reached peak virality this winter. (Case in point? The hashtag #ashleyolsenmakeup now has over six million views on TikTok.)

The majority of videos reference a very specific Y2K aesthetic: soft-grunge eyes, nude lips, and luminous skin, as seen on Olsen during the 2004 Tribeca Film Festival. Smoky, lived-in eye makeup is quickly cementing itself as winter’s hottest makeup trend, so it makes sense Olsen’s original look would face such a resurgence. As such, you can find plenty of users on the app recreating Olsen’s grungy glam, but allow me to direct you straight to the source. Pati Dubroff, the celebrity makeup artist who created the OG look 20 years ago, breaks down the full tutorial in a recent video. Keep scrolling for each and every detail.

“Here’s the thing,” says Dubroff. “I don’t remember what products I used.” She provides some recommendations (more on that in just a moment!), but the key ultimately lies in the technique, not the exact products. That said, you’ll find plenty of editor-approved recs here to fill your makeup bag.