“I do remember seeing the dress she made for Miranda Kerr and being super impressed,” says Meier.
In a timely move last summer, right before Waterhouse kicked off her tour, Frank messaged Meier to offer “quick turnaround” custom-design services. “[Meier] immediately wrote back and requested something inspired by a striped rhinestone men’s shirt,” says Frank. She looked to her own love of Waterhouse’s dreamy indie pop sounds, plus ‘70s icons like Elton John and Diana Ross for her mood board pitches.
Frank then translated Waterhouse’s “sparkle, shine, texture” directive into a deep-plunge sequin and velvet bodysuit referencing the aforementioned menswear-shirt; a circa-‘74 Cher-inspired silver-sequined mock-neck and butterfly sleeve crop-top and hot-pants set, a gauzy ruffled red cami that made it onto on a Times Square Billboard; and versatile, glitter tap pants effortlessly paired with an oversize neon t-shirt or a slinky short robe and over-the-knee boots.
The mélange of radiant fabrics, dynamic finishes, and hauntingly flowing silhouettes sartorially support Waterhouse’s introspective sophomore album, “Memoirs of a Sparklemuffin”—which the artist has described as a treatise on “enchantment and entrapment.”
Frank mentions her favorite, a “peachy rose” cut-out bodysuit with contrasting textures: a chunky lace bodice, stretch-glitter fabric bottoms, and detachable chiffon bell-sleeves. The tones-of play with color, and varying fabrications almost come to life onstage. “That was a wild card design of mine,” says Frank. “Cassy was jumping up and down, like, ‘Yes, that’s it!’”
“Suki ended up wearing seven looks by Sheila, which is roughly a third of the shows she played,” says Meier. “I think that speaks for itself.”
With the help of her active Instagram efforts, Pennsylvania-based Frank is quickly becoming the go-to for pop music-slash-style icons looking for custom looks. “I have been following Sheila for a few years,” says Sarah Nearis, who styles country-soul singer Maggie Rose. “I’ve always been drawn to the quality of her work and how everything she does is timeless, and sophisticated with a hint of etherealism.”
Muriel Margaret
For the 2025 Grammys, Rose’s red carpet moment actually marked two milestones: her first nomination, for Best Americana Album, and her seventh month of pregnancy. So, “I knew custom was going to be the only way to go,” says Nearis.
