Fashion / Celebrity Style

How Fashion People Wear the New Chanel 25 It Bag

The 2025 It Chanel bag is officially here. Yes, I’m of course referring to the aptly named Chanel 25 bag. As a standout silhouette from the spring/summer 2025 show in Paris, the hobo style (featuring Chanel’s signature quilting, a chain strap, the classic CC closure, and cargo details) is quickly ascending to It-bag territory.

How to style the Chanel 25 handbag

Dua Lipa and Jennie front the Chanel bag’s campaign, shot by David Sims and films by Gordon von Steiner. Dua Lipa also toted the bag to the Chanel haute couture show in January. Yes, the fashion crowd is cementing the coveted status. My colleague recently tried on the Chanel 25 bag in each size (it comes in small, medium, and large and in a range of colors). And other style setters are starting to wear the modern and spacious silhouette.

Keep scrolling for an up-close look at the Chanel 25 bag, including visual inspiration showcasing how fashion people are styling the bag.

How to style the Chanel 25 handbag

Aimee Song’s forward look with capri pants, two-tone heels, and a wrap is cool and sleek with the coveted new Chanel bag.

How to style the Chanel 25 handbag

(Image credit: SEBASTIEN DUPUY/Getty Images)

Here is Dua Lipa with her Chanel look during the haute couture show.

How to style the Chanel 25 handbag

Kelsey Merritt’s ensemble is easy and effortlessly chic, also highlighting Chanel’s It moccasins.

How to style the Chanel 25 handbag

(Image credit: Christian Vierig/Getty Images)

Hollie Mercedes Peters wears the Chanel 25 bag with a layered look during Copenhagen Fashion Week.

How to style the Chanel 25 handbag

Our Associate Director of Special Projects Kristen Nichols tested the Chanel 25 bag with a classic look featuring a trench coat, jeans, and Chanel flats

A Closer Look at the Chanel 25 Bag

Chanel 25 Bag

(Image credit: Chanel)

Chanel 25 Bag

(Image credit: Chanel)

Chanel 25 Bag

(Image credit: Chanel)

Chanel 25 Bag

(Image credit: Chanel)

Chanel 25 Bag

(Image credit: Chanel)

Chanel 25 Bag

(Image credit: Chanel)

Chanel 25 Bag

(Image credit: Chanel)

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