Fashion / Celebrity Style

Experts Predict These 12 Perfumes Will Go Viral In 2025

By Rosie Jane Dulce Eau de Parfum

Dulce is the perfect balance of what people loved about the gourmand boom of 2024: creamy, cozy vanilla, married with an airy softness that feels like a second skin. It doesn’t overwhelm; instead, it envelops you in this understated, intimate scent bubble. Vanilla is undeniably beloved, but the musky, skin-like finish of Dulce makes it feel modern and endlessly wearable, almost like an invisible cashmere sweater. It’s indulgent yet effortless, which is the vibe I think people are craving right now.

“I’ve seen complaints that Dulce fades too quickly, but I also believe 2025 will be the year we move away from obsessing over a 12-hour performance in fragrance. Dulce is a perfect example of why: It’s a scent you want to reapply, not because it disappears too quickly, but because the act of wearing it feels luxurious. It fits the evolving mindset around fragrance as something more intimate and personal and lingers softly on the skin; less about projection and more about enhancing your own experience.” Caroline Stern, perfume content creator

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