If you’ve been considering adding a new pair of trainers to your wardrobe, then you may have noticed that the styles on offer right now feel distinctly different to the pairs that dominated shelves only a few years ago. As we closed out the 2010s, white trainers reigned supreme—minimalist, versatile, and universally beloved. Colourful pairs, by contrast, barely got a look in. But fast-forward to the mid-2020s, and the scene has transformed. Suddenly, London’s chicest corners are awash with vibrant hues, and wearing pristine white kicks feels like a deliberate, almost nostalgic choice rather than the default.
As fashion leans further into technicolour footwear, a wave of new trainer trends has emerged. Yellow trainers have been a standout for several years, largely thanks to Onitsuka Tiger’s now-iconic sunshine-hued pair. Red trainers have also been bubbling up, gaining traction as a bold alternative. But just when it seemed like every colour trend had been explored, Emily Ratajkowski stepped out in what must be the prettiest trainer trend yet: blush pink.
(Image credit: Backgrid)
Opting for a soft suede pair in a delicate pastel hue, Ratajkowski wore Puma’s slim-line Speedcat trainers, styling them with sleek black trousers and a rich brown leather jacket. The subtle pop of pink added a fresh energy to her look—ushering in a spring-ready feel without veering into overtly seasonal territory.
While colourful trainers have been on the rise for some time, pink’s emergence right now feels particularly well-timed. The shade mirrors the pastel palette that dominated the spring/summer 2025 runways last September, where soft, serene hues became a defining motif across designer collections. Now, that runway trend has trickled down into fashion’s favourite footwear category, giving rise to the pink trainer movement.
Though still in its early stages, brands have already begun putting their stamp on the trend. From Puma’s now Ratajkowski-approved Speedcats to Salomon’s understated pastel take, pink trainers are quickly gaining momentum. Whether you’re looking for a bold statement or a subtle nod to the trend, scroll on to discover our edit of the best pink trainers to buy now.
SHOP PINK TRAINERS:
Puma
Speedcat Og Sneakers Unisex
I have these in black, and they’re genuinely some of the most comfortable trainers I own.
Alohas
Tb.490 Rife Trainers in Pink Multi
These vivid pink shoes offer an easy way to add a pop of colour into your transeasonal wardrobe.