For the New York show on September 5, eBay has enlisted TikTok star and stylist Wisdom Kaye to curate the runway looks and special drops, while Vogue contributor Liana Satenstein will be hosting the eBay Live. “We wanted to mainly highlight designers that are showing at New York Fashion Week, but also American fashion in general,” Kaye explains, with the likes of Ralph Lauren, Tom Ford, Brandon Maxwell, Christian Siriano and Khaite all featuring in the edits.
Meanwhile, for the London show on September 12, curated by stylist Amy Bannerman and hosted by model Leomie Anderson, eBay wanted to celebrate the 40th anniversary of London Fashion Week. “It was important to showcase not just the legends of British fashion, but also the trailblazers from different decades, including those making an impact today,” Bannerman says, noting that the edit includes everything from vintage Vivenne Westwood and Alexander McQueen to Wales Bonner and Craig Green. “I made sure that these contemporary pieces sat comfortably alongside the work of British fashion royalty, creating an exciting blend of past and present,” she adds.
Given that Gen-Z shoppers are increasingly looking for pre-loved fashion (according to eBay, 40 per cent of this demographic buy second-hand because they can’t find styles they like in current collections), the resale platform hopes that the designers showing at New York and London Fashion Week take note, too. “Hopefully this gives brands the confidence and impetus to actually bring back some of those archive pieces,” Keoghan says. “It’s about brands embracing circularity as well.”
eBay’s Endless Runway at New York Fashion Week will be livestreamed exclusively on eBay Live, accessible via the eBay app or ebay.com/pre-lovedfashionweek, on September 5 at 12pm.
