Co-founded by Khloé Kardashian and Emma Grede in 2016, Good American has become known for its size-inclusive denim, in particular its “Always Fits” line. Many styles are available in sizes 00 through 32, as well as in petite lengths, and shown on models with different body types. Rather than a “one size fits all” approach though — rarely a winning formula — Good American’s Always Fits line promises to, as the name suggests, continuously adapt to a wearer’s body, stretching and molding to ensure “the perfect fit every time.”
