Exhibit A: The surge in running shoes and workout clothes. Clearly, many of you were determined to keep moving despite the temptation to stay indoors (honestly, kudos). At the same time, skincare buys also saw a major uptick, signaling a collective resolve to invest in self-care during the colder, drier months. These shopping trends prove that the start of 2025 was as much about nurturing our goals as it was about embracing comfort. Read ahead for January’s shopping highlights — straight from you.