Today, August 15th, is the launch date for a spectacular new fashion and beauty collection celebrating Barbie’s 65th anniversary. This isn’t just any launch; it’s a historic collaboration that brings together five dynamic, female-led Canadian brands to pay tribute to Barbie’s iconic style and influence over the decades. Let’s dive into what makes this collection so special and why it’s more than just a nod to fashion history—it’s a celebration of women empowerment and creative synergy.
In an unprecedented move, Mattel has partnered with five trailblazing female-founded brands: Hilary MacMillan, ai, Paris Jewellers Canada, Cheekbone Beauty, and Sol Kyst. This collaboration represents an industry first, melding these brands’ unique perspectives to create a collection that spans Barbie’s six-decade legacy. From chic jewelry and makeup to stylish ready-to-wear pieces, this collection is a testament to the power of women supporting women.
“We’re celebrating Barbie’s incredible 65-year journey and her role as a fashion icon and symbol of empowerment,” says Jennifer Gileno, head of licensing and retail development at Mattel Canada. “This collection is a reminder of what we can achieve when we unite our strengths and break new ground in the fashion and beauty industries.”
The collection features eight cohesive looks that draw inspiration from some of Barbie’s most memorable dolls, each representing a different decade. Picture the classic 1959 Barbie in her timeless attire, the playful 1960s Twist ‘N Turn, the bold 1970s Superstar, and the stylish 1980s Black Barbie and Totally Crystal Barbie. The 1990s Totally Hair Barbie is also represented, bringing together ready-to-wear outfits, accessories, jewelry, and beauty products that perfectly capture the essence of each era.
Colors and designs pay homage to Barbie’s iconic style—from the original black-and-white chevron of 1959 to the vibrant pinks and oranges of the 1980s and the textured greens and cherry reds of the 1990s. This collection isn’t just a walk down memory lane; it’s a celebration of how far fashion has come.
Empowering Through Collaboration
This collaboration is a powerful example of how competition can transform into collaboration. In a historically competitive industry, these five female-led brands have come together to champion inclusivity, diversity, and women’s empowerment. Each brand brings its unique vision to the collection, creating a tapestry of designs that are both innovative and reflective of their individual values.
Hilary MacMillan, known for her bold and inclusive fashion, expresses her pride in being part of this initiative: “When women support women, we all succeed. Collaborating with these incredible brands and Barbie has been such a rewarding experience.”
Hannah Kim of ai echoes this sentiment, noting, “This collaboration is a full-circle moment for us. Barbie has always been a source of childhood nostalgia, and now we get to contribute to her legacy.”
Paris Jewellers Canada, a family-owned business with a predominantly female workforce, is thrilled to be involved. Chau Liu, co-owner, shares, “We’re honored to join forces with other amazing women-led brands to capture Barbie’s magic through our jewelry designs.”
Cheekbone Beauty’s Jenn Harper adds, “Our collaboration with Barbie showcases our commitment to meaningful representation in beauty. Every face has a story, and this collection celebrates that.”
Finally, Meghan Victoria of Sol Kyst highlights the special nature of this partnership: “It’s iconic to see Canadian women entrepreneurs coming together to honor Barbie’s 65th anniversary and to shine a light on our collective achievements.”
How You Can Shop the Barbie Collection
Today, at 11 A.M. E.S.T., this groundbreaking collection launches simultaneously across all participating brands’ websites. With an integrated web experience, shoppers can easily navigate and purchase from each brand, making it easier than ever to celebrate Barbie’s legacy and the incredible work of these female-led brands.
In celebrating Barbie’s 65 years, this collection not only honors the past but also paves the way for a more inclusive and empowered future. It’s a true celebration of fashion, beauty, and the unstoppable spirit of women entrepreneurs.
Even more exciting?! The entire clothing line is available up through a size 4X via Hilary MacMillan!
