It might feel too early to start planning for summer, but trust me, if you wait until the first stretch of warm days to at least buy a new bikini, I guarantee you’ll find yourself sorting through the bare minimum of options—in other words, the scraps. Brands didn’t just drop their 2025 swimwear collections for no reason. The data supports their decision that an early release is better, even if it still feels like winter for many people. That way, shoppers can start swimsuit season immediately once summer shows its face.
I get, though, that it’s hard to set aside time to properly swimsuit shop right now. When you finally get home after being out in the cold rain all day, scouring the internet for a new bikini isn’t exactly top priority. Fortunately for all of you, I scour for a living, which is how I ended up looking through all of the brand-new swimwear arrivals for 2025 on a Sunday afternoon, hand-picking the very best options for the season ahead. Below, find a curated list of what’s good in the world of swimwear for summer—no long day of online shopping required.
Reformation
Joy One Piece Swimsuit
When Reformation dropped a similar contrast-stitching maillot last year, it sold out basically instantly. Now that this red version is available, I’d be willing to be the same thing will happen. Don’t miss out.
Reformation
Azores Bikini Top
If you only buy one bikini before your summer vacation, make it this Sumo-colored Ref option. It’s too good to pass up.
Shop the matching Elba Bikini Bottoms ($98).
MANGO
Asymmetrical Swimsuit With Metallic Detail
This one-shoulder suit will be just as great styled with linen pants for dinnertime as it will on its own for the beach.
Tropic of C
Equator Bikini Top
Drop everything—Tropic of C just released an updated version of its celeb-favorite leopard-print bikini.
Shop the matching Praia Bikini Bottom ($90).
ERES
Les Essentiels Mouna Triangle Bikini Top
ERES swimsuits are pricey, but the extremely high quality material and classic design makes them an honestly great investment.
Shop the matching Les Essentiels Malou Bikini Briefs ($210).
For a simple, low-coverage option, go with this teeny-tiny Zara pick.
Shop the matching Bikini Bottom ($36).
HUNZA G
Petra Seersucker Swimsuit
Everyone who owns a Hunza G swimsuit owns at least three of them. They’re that good.
LIDO
Ventitre Ribbed Halterneck Swimsuit
The halter neckline on this Diana-blue one-piece is so chic. I’d absolutely wear this as a bodysuit just as often as a swimsuit.
Reformation
Monaco Bikini Top
These bottoms will double as perfect base layers for sheer vacation dresses.
Shop the matching Faro Bikini Bottoms ($88).