These 7 Beauty Trends Were All Over the F/W 2025 Runways

We officially wrapped F/W 2025 Fashion Month (it started with New York Fashion Week followed by London, Milan, and Paris). Over its four weeks, we covered hundreds of shows, delved into new and old designer collections, boldly stationed ourselves amid backstage beauty chaos, and frantically ran from one show to the next. It’s always hectic, but as fashion and beauty-obsessed editors, we wouldn’t change a thing. It’s four weeks full of inspiration, expression, and creativity, although it has a practical component too. It clues us into the year’s biggest beauty trends.

This year, the fashion crowd was focused on what we’re coining, “nostalgic imperfection.” Instead of the glossy, precise, and hard-to-achieve beauty looks that we so often see come down the runways, this year was all about raw, real, and experimental aesthetics (think tousled hair and messy, slept-in makeup). And instead of sleek, ultra-modern looks, we saw a return to nostalgic ones (think millennial side parts and matte complexions). There was also no shortage of bold lips and lashes. Ahead, see the 7 biggest beauty trends that Fashion Month set in motion. All we can say is prepare yourself because there’s major beauty inspo ahead.

The fashion crowd isn’t over CharliXCX’s Brat aesthetic. At least that’s what it seems like, considering the messy, party-girl makeup looks at Blumarine, Ashish, Véronique Leroy, and Cecilie Bahnsen (among others). Think glitter fall-out, feathered lipstick, and dark circles on full display. It’s almost as if the models were walking the runway after A) sleeping in their makeup from the night before or B) coming to the show straight from a New York City nightclub. It couldn’t be easier to replicate this look. Apply black eyeliner, chunky glitter, and matte lipliners without precision. That’s the key to achieving a cool-girl aura of effortlessness.

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This is similar to the slept-in, party-girl makeup vibe. Designers like Giorgio Armani, Ganni, Elie Saab, Chanel, Coperni, and Jil Sander sent their models down the runway with edgy, imperfect eye makeup looks. Armani’s featured double-winged eyeliner (a beauty trend we saw take over New York Fashion Week specifically). Meanwhile, Chanel’s featured thick black eyeliner blended and blurred at the edges for a smudgy, smoky effect. The addition of drawn-on lashes created the appearance of intense, feathery wings.

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The internet has strong opinions about this one, as do beauty editors. No matter what side you fall on—whether you staunchly stick to a Gen Z-approved center part or you don’t mind a Millennial side part—Fashion Month featured a lot of the latter. Cool designers like Acne Studios, Filipinxt, Burc Akyol, Ermanno Scervino, Véronique Leroy, and Giorgio Armani took sides (literally) by styling their models with side parts.

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Here’s yet another beauty trend that millennials will be intimately familiar with—especially if you voraciously consumed beauty content during the golden age of Instagram makeup tutorials like us (remember when matte foundations, liquid lipsticks, and “Kylie Jenner brows” had a chokehold on social media?). Unlike the matte complexions of yesteryear, which often looked cakey, dry, or one-dimensional, 2025’s matte complexions are more akin to TikTok’s “cloud skin” trend. It’s all about velvety complexions that have a soft luminosity.

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Versace and Francesco Murano’s runway shows featured dark, vinyl, and altogether venomous lips. Hui, Lacoste, and Stella McCartney’s runway shows featured loud, 80s-inspired pinks, reds, and fuschias. Then, there were the striking, silver-coated lips at Marco Rambaldi. All throughout Fashion Month, designers embraced loud lip colors, and we enjoyed every single iteration. Take this as your sign to branch out from basic lip colors and bravely experiment with bold, out-of-the-box shades. All the fashion girls are doing it.