Fashion / Celebrity Style

Eaves is The New Fashion Brand NYC Girls Are Obsessed With

In an era dominated by an influx of fashion brands, one label is emerging as a softly spoken secret among those who appreciate exquisite craftsmanship and understated elegance. This discreet yet compelling label, Eaves, is carving out a niche in the market with a mantra that resonates: buy less, buy better. If you’re already familiar, consider yourself part of the in-the-know style set; if not, prepare to unearth your next fashion obsession.

Like many brands, Eaves didn’t rise to prominence overnight. Launched by Susan Ahn, a former merchandising executive from Marc Jacobs and Anthropologie, it began as a humble venture in 2011 with a charming boutique in Philadelphia. Using her extensive background in fashion, Ahn curated a collection for the local clientele that ranged from stunning 18K heirloom jewelry to impeccably crafted sweatshirts and thoughtfully chosen gifts. Fast forward to fall 2024, when a pivotal moment arrived—Eaves caught the attention of the billion-dollar retailer Revolve, marking a transformative shift for the brand. In just a few months, Eaves became a highly coveted on Revolve.

The minimalist brand offers a captivating range of pieces from cinch-waist blazers to effortlessly chic wide-leg trousers, each radiating an air of easy elegance and versatility. As Divya Mathur, Chief Merchandising Officer and Fashion Director at Revolve, told us, Eaves’ outerwear is particularly alluring. “Outerwear is a standout category for Eaves, especially the structured wool coats and supple leather styles,” she shared. “Knitwear is another strong performer; staples like the Christopher Sweater offer the perfect mix of cashmere and wool, with just the right touch of relaxed slouch.”

On Sophie Suchan: Eaves Mendoza Leather Jacket ($498)

The surge in Eaves’ popularity reflects its commitment to elevated basics and speaks to a broader conversation within fashion—a persistent yearning for subtlety and appreciation of nuanced detail amidst a sea of flashy, attention-grabbing attire. “That’s why labels like Toteme and Eterne are thriving and why we continue to witness new contenders emerge—from TWP to the thrilling relaunch of Calvin Klein,” Mathur explained. “Eaves perfectly strikes that balance, delivering wardrobe essentials with a distinct fashion perspective at a more accessible price point.”

Nikki wears an eaves jacket and leahter skirt.

(Image credit: @nikki.chwatt)

On Nikki Chwatt: Eaves Aura Crop Bomber Jacket ($248)