Fashion / Celebrity Style

The Dated Concealer Lips Trend Is Cool Again in 2025

Between Lady Gaga’s recession-pop resurgence à la her new single “Abracadabra” (which had a surprise debut during the Grammys!) and MAC’s recent Y2K-inspired makeup campaign, it’s as if we’ve thrown a line back in time and adopted whichever noughties trend our hooks drudged up. The latest to resurface? Concealer lips.

Professional makeup artists told us that nude lipsticks were going to be big in 2025, but not in the soft, warm colorways that we’re used to. “We’ve already seen it with MAC, which has relaunched the nude lipsticks everyone was obsessed with in 2017,” Jamie Genevieve, makeup artist and founder of Vieve, previously told Who What Wear.

Celebrity MUAs such as Erin Parsons, who’s glammed the faces of Gigi Hadid and Ashley Graham, have been searching for lookalikes to the coveted ‘00s versions of Fleshpot and Hodgepodge for years, and thanks to the brand’s star-studded nude-forward campaign (Julia Fox! Martha Stewart!), this trend is officially back on center stage—just in a more modern, wearable fashion.

Uche Natori wearing concealer lips trend.

The 2025 way to wear this turn-of-the-century look is to pair a cool-toned lip liner with a pale lipstick. Take it from model and Charli XCX-knighted It girl, Gabbriette, who just three months ago posted an Instagram Reel with Vogue France walking us through her signature two-step concealer lips: a thick line of MAC lip liner in Stone with a light wash of a (likely discontinued, eBay-sourced) concealer that reminds us of the brand’s Pro Longwear Paint Pot.

“[MAC] had it in the early 2000s for people to do that concealer lip, which I am obsessed with,” she says to the camera. Her tip? Dabbing it onto her lips with a finger to avoid the “crusty” look of the overly-pale lipsticks of yore.

Gabbriette wearing concealer lips trend.

If you don’t want to go full millennial by applying a drying concealer onto your lips, we hear you. Keep reading to find 10 of the best 2000s-inspired “concealer” lipsticks that deliver effortlessly-cool, ashen (but never ashy) lips on any skin tone—from just $4.

Shop Editor-Approved Concealer Lipsticks