“The bob is one of the hottest hairstyle trends over the last 12 months, so the goddess braid bob is the perfect union of these two sought-after trends and is a natural style evolution of the traditional goddess braids,” she tells Unbothered. Additionally, Ale says the goddess braid bob’s versatility and effortlessness align with current beauty trends, saying: “It’s versatile, lightweight, and low-maintenance, making it perfect for busy lifestyles. Also, the soft curls add a stylish, effortless touch, which aligns with current beauty trends favoring natural, soft looks.”