Most Wanted is a weekly series in which one editor, staffer, or influencer shares their top 30 must-haves or current wish-list items.
Call me a fan girl, but my favorite stories on Who What Wear are my fellow editors’ personal shopping lists. Who needs ChatGPT when you have dozens of colleagues who can effortlessly name-drop every new fashion and beauty arrival on the market? Our Most Wanted series is the best way to see what editors are actually buying after perusing hundreds—scratch that, thousands—of products every week. Here’s what made my short list this month.
This may be sacrilegious to say as a fashion girlie, but it takes a lot for me to get excited about new arrivals, let alone make purchases. However, January’s latest arrivals have me pulling out my credit card at record speed. My list includes peeks at spring trends like pretty pastel pinks, hair cuffs, and canvas jackets—everything I want to wear now and in the coming months. Plus, I snuck in a few beauty arrivals I can’t survive winter without. So instead of stressing over what trending items to buy this month, take a scroll through my favorites below.
Source Unknown
Wallis Oversized Grandpa Coat
The struggle to layer a sweater under my coat ends here.
Lack of Color
Illusion Beanie
It’s the color combination for me.
Banana Republic
Cotton Silk Crew Neck Sweater
The perfect everyday sweater.
Citizens of Humanity
Baretta Relaxed Straight Jeans
Jeans are getting slimmer in 2025.
adidas
C.P. Company Italia Spezial Sneakers
The next It sneaker, perhaps?
We the Free
Easy That Canvas Jacket
My favorite chore coat just came in new colorways.
Banana Republic
Double-Faced Cropped Jacket
I’m seeing more and more cropped jackets like this one on my Instagram feed.
Tony Bianco
Gatsby Taupe Suede Loafer
These give the same luxe look as The Row.
Bonnie Clyde
Baby Sunglasses
A universally flattering sunglass shape.
Almina Concept
Wool Hoodie Zip Up Sweater
Almina Concept is my go-to brand for securing cozy, under-$300 sweaters.
Donni.
The Silk Pinstripe Drawstring Pant
My ideal work-from-home fit is a chunky knit with these pants.
This new arrival from Staud caught my attention.
Banana Republic
Lightweight Cashmere Short-Sleeve Sweater Polo
Prepping for spring with this blush colorway.
Banana Republic
The Slouchy Straight Jean
Flattered
Dylan Leather Creme Loafer
Another pair of loafers to fawn over.
Anthropologie
Resin Arch Cuff Hair Tie
The easiest way to elevate your ponytail hairstyles.
Banana Republic
Sculptural Forms Pendant Necklace by Aureus + Argent
Sculptural pendants have been buzzing for a minute, but I like the look of this one the most.
Banana Republic
Rings Mini Hoop Earrings by Aureus + Argent
A Spinelli look-alike for your ears.
Tower 28 Beauty
Red Bean Mochi Lipsoftie
This new shade of the famous Lipsoftie is calling my name.
Makeup by Mario
Surrealskin™ Talc-Free Soft Blur Setting Powder
I’ve been on the hunt for a powder that won’t make my skin look drier than it already is. This one comes highly recommended.
Victoria Beckham Beauty
Bitten Lip Tint
This is the lip stain I rely on for the gym, the office, and everywhere in between. I own the shade Cherie, but Bitten is next on my to-buy list.
Prequel
Pre-Gleanse Cleansing Oil
I’m due for a repurchase of this soothing oil cleanser that removes all my makeup without irritating my eyes or skin.
I’m new to the essence game, but after trying this one, my skincare routine will never be complete without it. The instant hydration and glow it brings my skin is borderline magical.
Biossance
Squalane + Ectoin Overnight Rescue Deep Repair Night Moisturizer
If you couldn’t tell by now, my dry skin is begging for help this winter. This moisturizer is up next on my to-try list.
Allies of Skin
Azelaic & Kojic Advanced Clarifying Serum
Winter is the perfect time to correct summer sun damage. I’m starting with this new launch from Allies of Skin.
2025 is the year I nail Sienna Miller’s signature waves. I hear this tool is the trick.
Dae
Desert Detox Clarifying Shampoo
I’m always first in line to try a new launch from Dae.
Nécessaire
The Body Wash in Santal
A luxe shower experience starts with this body wash.
Cyklar
Vanilla Verve Nutrient-Rich Body Cream
I love everything Cyklar is putting out these days. The product, the scents, and the branding are all 10/10.
