If you love Anthropologie brands like Maeve, Daily Practice, and Pilcro as much as we do, you’ll be excited to know that the retailer just launched its newest in-house label: Celandine. “Named after the bright yellow flower that is opened by warmth,” according to the press release, the line was created after Anthropologie saw a “growing demand for chic yet accessible vacation wear” from its shoppers.
“Maeve is defined by crisp cuts and playful polish, Pilcro centers around denim, and Daily Practice is designed for on-the-go versatility,” says Richa Srivastava, Anthropologie’s chief creative director of design. “Celandine differs from other only-at-Anthro labels as it features accessible vacation wear.”
