Loro’s push to the forefront didn’t end there. This month alone, other men of the moment like Drew Starkey have also worn the label on the step and repeat (though Starkey opted for a more classic and timeless look—a black double-breasted suit). At the Academy Museum Gala, Sebastian Stan and Jon M. Chu sported the label’s suits, and Gwyneth Paltrow, Emma Stone, and Daisy Ridley also count themselves as fans of Loro Piano tailoring.
Why the sudden celebrity push? In a red carpet arena where stars are often wearing the most outré and head-turning designs that designers have to offer, perhaps Loro seens a niche in the market for softer and more subdued offerings. Where some A-listers prefer to peacock, the brand may be banking on A-listers who prefer a more sophisticated look. It’s an approach that other quiet luxury brands have taken this year—like Phoebe Philo, which commanded red carpets last year, and was seen on stars like Kendall Jenner and Chloë Sevigny.
If the Loro look—polished, unfussy, deliberately restrained—has a time to shine, now is the moment. As the political climate intensifies and the economy continues to falter, it is certainly a sobering time in fashion; Loro’s subtle garments feel right for today while still offering that signature Hollywood polish. Plus, should the fashion pendulum ever swing in the other direction again, the clothes will never go out of style. They are investment pieces that are simply worth the splurge. So, start saving those coins—2025 is bound to be the year of Loro Piano
Photo: Getty Images
Photo: Getty Images
Photo: Getty Images
