This Is the Minimalist Brand Cool Brits Already Know About

British Vogue has declared Róhe the under-the-radar brand that its London- and New York–based editors are raving about. A quick scroll through the brand’s tagged photos on Instagram confirms that this stealthy Amsterdam-based label has quietly become an influencer and It-girl mainstay.

Róhe will appeal to those who love The Row and Toteme, as it focuses on tailoring and beautifully constructed basics. It is a relative newcomer and was founded in 2021 by Marieke Meulendijks and Maickel Weyers, who wanted to create a timeless collection that transcends seasons and the fickle trend cycle. The brand’s website states, “Róhe focuses on an unexpected edge, exceptional Italian fabrics, and uncompromising quality.” The black blazers, tailored shorts, and maxi skirts are core pieces in every collection and will make you feel like Carolyn Bessette-Kennedy.

You don’t need to be a minimalist to appreciate these foundational pieces. Although routed in simplicity, the construction has an architectural quality. The gray crewneck sweater, for example, cuts off at the shoulder with its arms looped around the chest, and the blouses have artful draping with ripples, folds, and twists used to create striking silhouettes. As it’s stocked at Net-a-Porter and Nordstrom, you don’t need to travel to get your hands on Europe’s latest buzzy brand.