A bespoke Jessie Thomas design centered around a large oval sapphire and inspired by Princess Diana; a one-of-a-kind 2.5-carat diamond Cece Jewellery creation, its sides engraved with enamel butterflies, a crescent moon and a mountain; a custom men’s heavy diamond-set band by Garrard… engagement rings are becoming more personalised than ever, imbued with symbolism and storytelling and incorporating everything from astrological motifs to birthstones.
“Couples want rings that reflect not only their unique story but also their personal values… they want to be authors of their own story,” says CompletedWorks founder Anna Jewsbury, whose own husband proposed to her with a handwritten coupon for a CompletedWorks engagement ring. “They are are looking for designs that break tradition,” agrees Valérie Messika, creative director of Place Vendôme jeweller Messika, while Dyne’s Sarah Ysabel Narici notes that clients are searching for pieces “they feel they haven’t seen before.”
Of course, the single solitaire cut will always be a classic, but in 2025, expect to see couples seeking out coloured stones, unusual cuts, asymmetry and mixed metals, and placing renewed emphasis on ethical sourcing. Read on for the engagement ring trends to fall in love with in 2025.
The art of contrast
“Platinum is making a strong comeback for its sleek, modern aesthetic,” according to Messika, while Jewsbury and jewellery Jessie Thomas have also noticed an uptick in platinum and white gold commissions. “Platinum is one of the rarest precious metals, and the combination of exceptionally rare stones with this precious metal is super modern,” adds Lucy Crowther, the gemologist founder of London-based Minka Jewels. A reflection of the growing appetite for personality-driven design, Crowther has also observed an increase in popularity in the use of mixed metals, like white and yellow gold, while Dyne’s Sarah Ysabel Narici also anticipates combination metals—like rose gold and platinum—being finished with patinas and texture. Cecily Morris, brand manager at David Morris, adds of the taste for contrast: “Combining a white gold engagement ring with a yellow gold wedding band has become a popular choice.”
Color me happy
The focus on individuality-driven design has fuelled the popularity of colored gemstones. “We have seen a huge demand, particularly in green or teal hues,” says Laura Kay, creative director of jewellery boutique Tomfoolery London. “While white diamonds are timeless, there has been a growing confidence in the use of coloured gemstones, from the Padparadscha sapphires to spinels,” agrees Morris. Sara Prentice, creative director at Garrard, has also noticed a specific interest in sapphires—particularly when customers are seeking out three-stone trilogy rings.
According to east London-based Michelle Oh, whose geometric designs are synonymous with vibrant stones, couples are gravitating more to “color and size when it comes to stones, becoming more accepting of a larger variety like tsavorites, tourmalines and spinels.” She has also noticed an increase in demand for orange, peaches and purples. “The most interesting engagement ring commission I created this year had an incredible 5 carat emerald-cut diamond centrepiece, semi-bezel set into 18 carat yellow gold and flanked by a cascade of step-cut blue, pink, green and purple sapphires,” says V Jewellery’s Laura Vann. “The process of constructing this ring took many months, as we meticulously sourced the perfect rainbow of stones and then a local lapidary in Birmingham’s Jewellery Quarter cut them precisely to size and shape.”
Step (cut) up
Art Deco aesthetics have led to a renewed interest in step-cut diamonds. “Their faceting is geometric, long and terrace-like,” says Guy Burton, managing director of Hancocks in London’s St James’s, which specializes in rare antique jewellery. Burton only sources step-cut diamonds from the Art Deco period of the 1920s and ’30s, noting that “they have an extremely elegant character to them and [are] considered perhaps a little more sophisticated than the obvious sparkle of the brilliant cuts of diamond… Brazil-born, London-based jeweller Fernando Jorge (whose organic and fluid designs incorporate unusual materials like Tagua nut and petrified wood), also forsees a boom in the popularity of step-cut diamonds. For him, they must be “combined with other influences so that they feel completely new.”
Champagne taste
“When it comes to stones, champagne diamonds are having a moment. They have this warm, golden glow that feels luxurious but understated,” says Copenhagen-based jeweller Orit Elhanati, whose designs have a raw, sculptural appeal. “Salt-and-pepper diamonds will continue to appear in our work next year—there’s something so raw and real about their imperfections.” Minimalist master Rachel Boston agrees: “We have been getting a lot of requests for gold bands paired with very subtly colored diamonds, such as fancy yellow, pale grey, or champagne diamonds,” says the London-based jeweler. Back in June 2024, model Gabbriette went one step further, when her partner, The 1975’s Matty Healy, proposed to her with a gothic black diamond encircled by pavé diamonds. “I personally love the tonal effect that subtly colored diamonds create…. extremely elegant, and more unusual than wearing a classic white diamond,” Boston adds. Look to the Cassian ring from her new antique diamond collection for inspiration.
Perfect asymmetry
“Asymmetric rings feel more like a miniature piece of art rather than a piece of jewelry,” says Elhanati. “Our clients are leaning towards more daring settings now: [horizontally placed] east-west placements, bezel settings, and asymmetrical arrangements that feel like the stones have been discovered, rather than placed.” One of Elhanati’s most memorable recent engagement ring designs was a take on her signature Flamingo ring: a raw, sculptural design commissioned by a couple in London, featuring a diamond circled by oddly placed smaller stones that reflected milestones in their lives, plus three larger diamonds to represent their children.
Art Deco drama
“The Art Deco period will undoubtedly continue to influence design. Its emphasis on purity, freshness, and timeless elegance, combined with geometrical shapes and clean lines, will remain popular,” says Roberto Boghossian, managing director at Boghossian. Vann, meanwhile, points out that 2025 will in fact mark the centenary of the artistic period: “Contemporary takes on Art Deco engagement rings are going to increase [in popularity] even more.” British Vogue’s own Georgia Shepherd, who got this month, refers to her own engagement ring as an “Art Deco dream”. She adds: “My engagement ring is a little different to the traditional solitaire diamond… featuring a bezel-set emerald flanked by baguette diamonds. It’s everything I ever dreamed of.”
In good conscience
“We have seen a rise in a much more conscious choice for engagement rings: the symbol of everlasting love is also a view to the future you want to create together—a chance to show your values with an ethical choice,” says Victoria Rickard, head of design and development at man-made diamonds specialists Skydiamond, which creates stones using carbon capture technology.
Lab-grown and man-made diamonds aside, Boston also notes an increase in demand for recycled or antique diamonds, with couples opting to incorporate heirloom or inherited stones into modern pieces. “This is perhaps the most sustainable way to create jewelry, as there is no demand for newly mined materials in the process,” she says. “It’s also a great way to be able to find stones that are a little bit different from more standardized modern cuts.” Eliza Walter, founder of Lylie Jewellery agrees. “Antique diamonds allude to old world charm because they have been cut by hand versus today’s brilliant cuts which are faceted by machine… with growing interest in sustainability and ethical sourcing, these stones offer an allure that goes beyond beauty – they carry with them a story that’s centuries in the making.”
