The Best Jeans of 2024, According to Who What Wear Editors and Readers

For the past few weeks, I’ve been on a bit of a denim deep dive, eager to uncover the jeans that have been dominating sales among Who What Wear readers and editors. As a team that talks about denim constantly, I was curious: which pairs have you all collectively bought this year and are carrying into the next? To find out, I turned to our data team—the real experts when it comes to all things numbers—and asked them to dig into the stats. The results? A massive spreadsheet breaking down every burning question about the best jeans of 2024. Nearly three hours and 396 pairs later, I can confirm these pairs are it.

From the perfect straight legs to the most flattering barrel legs, the best-selling jeans of 2024 come from brands like Levi’s, H&M, and Zara. It’s not just about the brand, though—these styles have earned their top spots because they combine affordability, fit, and style in a way that makes them wardrobe staples.