R29: As someone with a front-row seat to everything new and innovative in beauty, I’m super curious: What are some brands and products you’ve recently discovered and are loving these days?
AP: There’s a wave of innovation in beauty right now, and it’s thrilling to see brands pushing the envelope on performance and creativity. Lately, I’ve been drawn to brands that bring a fresh, bold approach to color and artistry, as well as those that are elevating skincare, fragrance, and hair with innovative formulations. I’m especially excited about the brands that have been part of our Sephora Accelerate program like Fara Homidi, Topicals, Brown Girl Jane, and Sienna Naturals. These brands introduce new perspectives and address needs that haven’t been met before. It’s inspiring to watch these brands evolve and gain traction with our community, bringing something truly unique to the table.
Sephora CEO Artemis Patrick Interview Beauty Trends
