Sponsor Content Created With Free People
As a fashion editor, it’s safe to say that curating a chic wardrobe is second nature to me. My job revolves around discovering pieces that feel timeless yet exciting, practical yet elevated—basically, the ones that will have you saying, “I need that in my life.” Whether it’s a wear-everywhere blazer or the kind of dress that becomes the star of your rotation, I pride myself on spotting the winners before they hit everyone else’s radar. It’s not just about knowing what’s trending, but finding those items that fit seamlessly into your existing wardrobe whilst offering something fresh. So, when I say a few pieces from one of my favourite brands—Free People—have recently caught my full attention, you trust that they’re worth a closer look.
When it comes to sourcing both versatile staples and standout pieces, Free People is the destination I consistently recommend—even to friends who wouldn’t call themselves fashion savvy. The brand’s aesthetic strikes the perfect balance between laid-back and polished, meaning there’s something for just about everyone. Case in point: I’ve lost count of how many times my sister has “borrowed” my go-to Free People jacket (it works equally well with jeans or thrown over a dress). And don’t get me started on the cult-classic flares—they’ve been a wardrobe mainstay of mine for years. Free People has a knack for creating pieces that feel personal, whether you lean towards bohemian prints or minimalist staples, and that’s exactly why it remains a favourite.
Whilst a mention of Free People likely brings to mind breezy summer dresses and festival-ready outfits, the brand’s winter collection deserves just as much attention. This season, the new arrivals section is packed with cosy knits, effortless outerwear and elevated basics that make layering a joy rather than a chore. I’ve already bookmarked a faux-shearling jacket that feels like a winter MVP, a cable-knit sweater perfect for fireside evenings and a metallic midi skirt that’s practically begging to be worn to every festive event on my calendar. Finds like these—wearable, versatile and subtly statement-making—make shopping the winter collection such a treat.
Below, I’ve rounded up the 27 new-in pieces I can’t stop thinking about, and trust me: you’re going to be tempted.
Shop My Favourite New-In Picks From Free People:
Free People
One and Only Pullover
I’ll be wearing mine to stay super cosy this season, and every winter to come.
Free People
We The Free Cori Waxed Jacket
This jacket is a favourite amongst Who What Wear UK editors.
Free People
Madsen Midi Dress
All you need for a chic brunch look is a great midi dress and ballet flats.
Free People
Free-est Ameena Knit Skort Co-Ord
What to wear for casual get-togethers. Just add tights and whatever footwear you fancy.
Free People
Addie Cashmere Turtleneck Sweater
Made from ultra-soft cashmere, this will become one of your most reached-for pieces.
Free People
We The Free Good Luck Mid-Rise Barrel Jeans
Free People nails denim, and these jeans in an on-trend barrel cut are no exception.
Free People
Printed Cotton Candy Puffer
The oversized silhouette of this puffer makes it a layering dream. Simply pair it with a chunky knit and jeans for a cosy weekend look.
Free People
Phoebe Pullover
The elongated hem makes this perfect for layering over leggings or skinny jeans.
G.H. Bass
Whitney Easy Weejuns Loafers
Loafers will always be the first shoe style I recommend everyone has in their wardrobe.
Free People
Lila Cashmere Cardi
Brown is everywhere right now, and this cardigan with its chunky buttons is an easy (and warm) way to incorporate the colour trend into your daily looks.
Free People
We The Free Allistar Pointed Boots
Speaking of brown, you can’t go wrong with a pair of knee-high boots in a chestnut shade.
Free People
We The Free Deep Trance Dropped Boyfriend Jeans
These relaxed-fit boyfriend jeans are so easy to wear. Just add trainers and a striped tee for a classic off-duty look.
Free People
FP Collection Silverstone Shearling Moto Boots
Sturdy yet stylish, these boots are perfect for navigating icy streets without sacrificing style.
Free People
We The Free Sloane Belted Pants
Low-slung, baggy trousers are having a moment, and this pair is perfect for casual styling with oversized knits.
Free People
Emilia Full Skirt
A poplin skirt is a wardrobe workhorse, and this one has a slight sheen that feels subtly festive.
Free People
We The Free Camden Maxi Sweatshirt
This figure-skimming dress is a winter-to-spring hero. It comes in five colourways, but I’m eyeing the cream for its fresh tone.
We The Free
Gone Tomorrow Jacket
A gorgeous, classic and cosy coat that will serve you well for years to come.