Runway

The Fashion Lover’s 2024 IYKYK Gift Guide

When it comes to finding the perfect gift for the fashion fiend in your life, you may be feeling the pressure to live up to expectations. Take a deep breath. You came to the right place.

Not only is your fashion-obsessive friend in the know about the latest trends, but they’re probably lightyears ahead of most retailers, which only adds to the challenge. We’re here to help lead you in the right direction with the most if-you-know-you-know gifts, straight from the closets of Vogue editors. Maybe we can even help them find a new brand to obsess over.

Below, we suggest some gifts, from everyday items to special occasion pieces, that will dazzle all your fashion-forward loved ones.


Colleen Allen fleece

You’ll want to hop on the Colleen Allen bandwagon now because fashion’s newest darling seems to have found a hit with this whimsical Victorian jacket in a practical fleece. A bonus? The silk-lined jacket is reversible! Allen fashions austere silhouettes in vibrant colors and unexpected fabrics, and this jacket is sure to make for a unique piece in your closet.

Bottega Veneta pouf

Rigid chairs begone! Attendees at Bottega Veneta’s spring 2025 show were each assigned a leather animal pouf. Matthieu Blazy produced his own ark consisting of 15 animals, assigning guests different animals based on their personalities. Now you have the chance to decide if your loved one is a dog, a horse, a fox, et cetera.

Cord necklace

Boho is back! If your fashion friend isn’t all in on Chemena Kamali’s flowing neutrals, they can microdose the boho-chic revival with a cord necklace. We love a chunky silver pendant paired with everything from a button-up to more festive holiday wear.

Limited-edition perfume

For the first time, this timeless fragrance abandoned its signature bottle for this oval design. The new shape tips its hat to Marilyn Monroe, who, when asked what she wore to bed, famously replied “Why, Chanel No.5, of course.”

Chanel

N°5 L’Eau Eau de Toilette Spray

East-West bag

Consider this the baguette for the modern era. A severe East-West silhouette promises that you’ll be able to fit your phone, glasses, and wallet—all snugly under your arm.

Alaïa

Le Teckel small leather shoulder bag

Extreme oversized sunglasses

Bags may be small, but glasses are huge. Celebrities are head-over-heels for Phoebe Philo and her Bombé glasses, while Vogue’s coolest editors are partial to the Christopher John Rogers Linden shades. Whatever route you go, there’s no denying that you’ll look chic and deeply mysterious.

Rhode phone case

Hailey Bieber struck gold with the utilitarian lip gloss holder—we saw the phone case all over the front row during fashion month. Obviously, this is not an under-the-radar gift, but it’s undoubtedly a solid stocking stuffer.

Boat shoes

Like it or not, boat shoes are back. We’ve spotted the nautical brown Miu Miu pair around the Vogue office.

Comme Si socks

Can we finally admit that socks are a good gift? Especially if they’re these cozy cashmere ones from Comme Si. While the bright pinks, reds, and blues make for a great pop of color in cold months, they also offer plenty of neutral options for all the minimalists on your shopping list.

Coach Brooklyn bag

After Bella Hadid was spotted toting her Brooklyn bag around this past summer, the leather hobo jumped straight to the top of the It-bag list. We love that it comes in a variety of sizes and colors and especially its budget-friendly price tag.

Cindy Sherman, Juergen Teller, Marc Jacobs

Marc Jacobs’s years-long collaboration with Juergen Teller spawned some of the most distinct advertisements in fashion. But Teller’s collaboration with Cindy Sherman for Jacobs’s spring 2005 campaign proved an especially sacred time. Sherman’s signature self-portraits in Teller’s singular style marked the first time she ever partnered with another photographer. The relationship has held up over time: Sherman starred in Marc Jacobs’s spring 2024 campaign. Look back on the start of the trio’s relationship with this delightful coffee table book.

Marc Jacobs

Cindy Sherman & Juergen Teller book

LII Studio blocked skirt

This one’s for the diehard fashion fans. Not everyone will be game to wear a brightly-colored furry skirt, but if your loved one favors the outré, this is the gift for them.

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