Fashion / Celebrity Style

We Tried Noyz, The TikTok-Viral Perfume Brand

“Cozy, spicy and sexy — but never overwhelming — Unmute is exactly what I’ve been looking for in a fall perfume. It’s all in the carefully balanced notes: Black plum is juicy and moreish, Madagascar vanilla feels like a deep, comforting hug and cashmere wood lends a slightly salty, tobacco-like element for added mystery and edge. Much like Glossier You, it feels close and intimate. It really comes into its own on the dry down: Throughout the day, it becomes musky and ever so slightly soapy, like slipping into cotton sheets after a long, hot shower. Having tried all NOYZ perfumes, I can safely say that this is my most worn — and complimented. When I discovered that Jérôme Epinette is the nose behind this unique fragrance, it all made sense. He created Floral Street’s Ylang Ylang Espresso, Byredo’s Velvet Haze and Victoria Beckham’s 21:50 Rêverie — three perfumes that are equal parts brooding, comfy and elegant. I can’t stop smelling my wrists when I wear it, it’s that good.” — Jacqueline Kilikita, deputy beauty director

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