As Who What Wear editors, we spend a great deal of fashion month taking to the streets to identify the seasons most important new trends firsthand (it’s a hard job, but someones got to do it), and in our time we’ve come to realise that Paris is the frontrunner when it comes to polished pret-a-porter. Take a look outside the shows (or any bistro) and you’ll find exceptional tailoring, unforgettable accessories and plenty of sleek styling—a given, as the French are some of the best dressed women we know—so who better to turn to for fashion advice than Parisians doing what they do best?
As this season’s roving reporter, editor-in-chief Hannah Almassi sent messages to the group chat with every key piece she’d spotted on the streets of Paris (Trenches! Hermés bags! Adidas trainers!), and looking through pictures of the street style crowd, a few clear trends came to light for the season ahead. From one very chic coat trend to the welcome return of a throwback print, keep scrolling to see six key street style trends from Paris fashion week that you’re about to be everywhere this winter.
1. Scarf Coats
Style Notes: Sorry shearling, but when it comes to coats and jackets this year, the fashion set is still obsessed with the elegant built in scarf. Polished, professional and undeniably practical, we spotted scarf coats in several street style looks across the cities this fashion month, but this lightweight layer was a particular favourite in Paris.
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2. Double Denim
Style Notes: Sometimes the simplest trends are the most effective, and wearing denim with, yes, more denim, might not be reinventing the wheel but if it’s not broke, why fix it? To keep the look fresh in 2024, look for inky blue washes, cool skirts and cute dresses that soften such rigid fabric.
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AGOLDE
+ Net Sustain Camryn Oversized Organic Denim Shirt
You can’t beat AGOLDE for premium quality denim.
3. Leopard Print
Style Notes: Just when we thought our heads had been permanently turned by zebra and 2024’s surprise animal print entry, cow print, the leopard made a resounding comeback on the streets and reminded us why it is considered a classic in it’s own right. If you weren’t convinced by Kate Moss carrying a Saint Laurent bag or Hailey Bieber’s Toteme coat, take a look at how Parisian’s have made a staple out of trenches and printed shoes for a masterclass in how to wear spots.
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4. Burgundy
Style Notes: It goes without saying that Paris is the capital of quiet luxury, and while we’d usually expect to see high-end pieces and slick accessories in camel, black and cream, this year undoubtedly belongs to the richest shade of them all—burgundy. The most dynamic ensembles saw head-to-styling of this one hue wonder, but just by introducing a bag here or a shoe there in the same plummy palette, you can up the luxury factor of your look by least 50%.
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5. Boho Blouses
Style Notes: Ruffles! Chiffon! Bell sleeves! This month, street style stars took the Chloé approach to outfit building by pairing breezy layers of frills with flared jeans as a retro reminder that 70s bohemia is firmly back on the cards for 2024. Ahead of the S/S ’25 show, the key piece wasn’t the maxi dress or the well-discussed wedge shoe, instead it was the billowing blouse, a transseaonal wonder that can be worn on it’s own or dress up a crew neck jumper or cardigan.
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By Anthropologie
By Anthropologie Long-Sleeve Babydoll Blouse
How to get the look without breaking the bank.
6. Business Pinstripes
Style Notes: Never afraid of a little drama, power suiting in the form of pinstripes popped up on Paris’ pavements outside couture shows this season. From boxy shoulders to cinched waists, these punchy separates up the business factor, and even when worn with casual jeans, this chic styling trick is enough to command respect. Opt for the classics like pencil skirts or fitted blazers and bring them to up to date by mixing with laidback jersey and cosy knits.