Meet Easy Blur, a buildable-coverage foundation with niacinamide that claims to blur and smooth skin for an airbrushed effect. It’s not quite a skin tint, though it feels like one due to the packaging and lightweight texture. The buzzy new formula (which retails for $37) is available in 29 shades, but things didn’t necessarily go as planned from the jump. In August, Kattan took to TikTok to candidly share that there had been an “issue with the shade range.” The mishap came to light after an influencer (who had been gifted early samples of the product) revealed to Kattan that there seemed to be a gap within the shade range, resulting in her being unable to find her true shade. (This issue was unique to Easy Blur, not with any of Huda Beauty’s other popular complexion ranges, including the viral Faux Filter collection.) This led Kattan to realize that there had been an error in the shade batch code that mislabeled Easy Blur in Lava Cake with the contents of Ganache — which is a shade lighter. “This could have happened with any shade, but it’s really unfortunate that it happened with a richer shade,” she explained in the video.
