“For A/W24 we devised a wardrobe that expresses creativity as well as timeless taste. Taking the pioneers of jazz as a starting point, we applied their improvisational techniques to fashion,” said Linda Wikell, concept designer at H&M Studio, in a press release. “The result is a collection of reinvigorated classics, with clever, versatile pieces that tread the line between day and night, masculine and feminine, always guaranteeing effortless style.”
