Calvin Klein is in the midst of a major revamp, so it makes sense for the brand to link up with a young, buzzy designer like Dojaka, who won the prestigious LVMH Prize in 2021. On one hand, its marketing team has been busy building momentum in cultural cachet with viral campaigns (like Jeremy Allen White’s) and red carpet moments (such as dressing Zendaya for the Challengers press tour). It’s also doubling down on high fashion by resurrecting its Collection line, which is expected to return to the runway fall 2025, with LVMH Prize finalist Veronica Leoni as creative director.
