Fashion / Celebrity Style

The Fluffy Silk Press Is Here to Stay, and We’re All for It

With the personalized algorithms of youth-driven social media platforms like TikTok, it can be difficult to figure out when and how a trend started. Sure, when the term “very demure” is paired with “very mindful,” many of us may recall the viral videos by creator Jools Lebron. However, the same can’t always be said for beauty trends that have been widely interpreted as modern takes on looks of the past.

Over the past couple of years, we’ve gravitated toward the beauty trends of the ’90s and 2000s on TikTok, often with a bite-sized history lesson in the caption of a post. The meteoric rise of the fluffy silk press, for example, has inspired a renewed appreciation for the low-heat style and our favorite silk press–wearing leading ladies of the ’90s and 2000s, especially Tatyana Ali as the lovable Ashley Banks in The Fresh Prince of Bel-Air. Her signature silk press was iconic for two main reasons: It always had an envy-worthy amount of shine and the volume to match.

(Image credit: Gary Null/Getty Images)

There was nothing stick straight about it, and I haven’t been able to stop thinking about how to pull off the throwback style when I get my next silk press. To learn more about the trend and how to create the fluffy, silky look that’s been on the rise, I tapped beauty and hair expert LeAna McKnight, the owner of Stylist Lee Hair Studio and the founder of the award-winning hair-extension line SL Raw Virgin Hair. Ali may have debuted her take on the hairstyle over 30 years ago, but it’s clear Gen Zers and millennials agree that we’re far from over it based on the sheer number of posts under #fluffypress on TikTok.

Breaking Down the Fluffy Press Trend



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