Rich-Looking and So Chic, the Canvas Jacket Trend Is Taking Over

I think we can all agree that blazers have served us well (very well) for the past few years now, and while they’re certainly not going out of style—they’re one item I’d say will never do so—I can understand the discerning fashion person’s need to explore different jacket options. Too much of a good thing, and all that. And it seems this idea has been collectively embraced by so many people I follow as, right now, we’re witnessing a serious pivot from the aforementioned blazer to a significantly more relaxed jacket style. Enter the canvas jacket trend.

A hybrid between the classic country waxed jacket that I always associate with people who live in manor houses and partake in showjumping, thus giving it a “rich” feel, and the worker shacket that often comes in a starched material and adorned with handy pockets, 2024’s canvas jacket offering unites the two, resulting in a piece that suddenly has serious fashion appeal.

I first clocked on to the trend during our Who What Wear UK-hosted Summer House getaway, where we invited a handful of gifted content creators to join us on a chic retreat from the city. And, would you know it, three of them turned up wearing the canvas jacket trend (and looked very chic in the process). The style they chose came from Free People and has been sold out in the weeks since the event; a further testament to the jacket’s appeal. The trend, however, can be traced as far back as February 2024, when Prada debuted several canvas jackets in its autumn/winter 2024 collection. That’s when I believe a stylish seed was planted as, now, there are so many canvas jacket options starting to appear on the market.

Someone I follow just shared Arket’s incredibly sleek tan style which, as of last week, was completely sold out. Now, with a fresh restock, the brand foresaw this might happen and came prepared with reserves.