Tory Burch’s New Perfume is Kendall Jenner-Approved

Sure, you’ve probably heard of the coastal cowgirl aesthetic marked by Western-meets-beachy elements, but allow me to propose a new twist: the cashmere cowgirl, aka the girl who has a “quiet luxury” flair to her ranch-inspired ensemble. Aka, the girl who adores luxe fabrics alongside a distressed leather jacket. Aka, Kendall Nicole Jenner.

As if the equestrian It girl couldn’t get any cooler, today Jenner stars in the campaign for Tory Burch’s new fragrance, Sublime—a leather perfume that combines the rustic note with a bouquet of sophisticated florals. It’s a delightful contrast that perfectly embodies cashmere cowgirl energy, so naturally, I’m obsessed.

Leather perfumes are known for being a bolder, edgier choice compared to, say, a vanilla or jasmine elixir, yet Sublime has unexpected floral and fruity notes that give the juice a touch of softness. As a result, the leather note reads gentler. It’s still bold, just in a way that’s more mysterious. It’s like quiet confidence in a bottle, which is exactly what made Jenner the obvious choice for the campaign. “Kendall has a quiet power,” Tory says in a news release. “She knows who she is, and she’s fearless.”