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How to Apply Eyeshadow, According to an Expert

I can’t paint, I can’t draw, but one thing I can do is makeup. To me, my face is like my own personal canvas, and I could spend hours trying out different blush techniques, contouring hacks and eyebrow shapes. When I was younger, I’d spend hours watching YouTube tutorials and recreating the makeup artist’s every step. However, thanks to my job, these days I am lucky enough to chat to these makeup artists face to face and ask them for all of their tips and tricks.

One thing I am always keen to learn more about is how to apply eyeshadow. There are so many different eyeshadow looks out there, but they can definitely be a little bit tricker to recreate at home. Not only that, but with everything from powder eyeshadows, cream eyeshadows and eyeshadow pencils available, it can be hard to know what to actually buy in order to get your desired look.

So, I decided to reach out to London-based makeup artist, Aimée Twist, to get all of her advice on how to apply eyeshadow and get it to last all day long. After speaking to Twist, I realised that I’d been applying my eyeshadow all wrong (so much for being able to do makeup!), so keep on scrolling for everything you need to know…

How to Apply Eyeshadow, According to an Expert