My favourite place in the world to people-watch is undoubtedly Paris. From their effortless style to their tousled cool-girl hair, I’ve observed just how well French women put themselves together. It’s never too “done” yet always looks polished and impossibly chic. And the same goes for French makeup. They’ve mastered the art of “no-makeup” makeup, but aren’t afraid to make a beauty statement, like wearing bold red lipstick with totally bare skin and not a scrap of other makeup. No wonder many of us want to replicate this low-maintenance French beauty aesthetic.
On a recent trip to Paris, I was seated next to an incredibly chic French woman at dinner. Naturally, I pounced at the opportunity to ask her what beauty products she was wearing and the first thing she pulled out from her handbag was Violette_FR’s Bisou Balm (£30). She told me this sheer, matte lipstick gives lips a “bouche mordue” look. En anglais, this translates as “just bitten” lips. Upon swiping, it bestows a sheer, blurry suede-like veil of colour that looks like you’ve just been kissed. Of course, I immediately went and bought one the next day.
Since being let in on some of the makeup secrets of French women, this led me to try more of the best Violette_FR products—and now they’ve become daily staples in my beauty routine. Founded by award-winning French makeup artist, Violette Serrat, each and every product captures and imparts the French beauty philosophy into your makeup. The products are minimalist, easy to use and, of course, delightfully chic. Rather than masking or concealing, the brand’s ethos is about enhancing your natural beauty and encouraging fun in your makeup choices, too.
Having studied painting at École de Louvre, it’s clear to see Serrat’s painterly influences in her products. Her marbled blushers are inspired by the “sfumato” technique, creating a hazy, soft blend of colours that results in the most natural, watercolour flush on your cheeks. Meanwhile, the colours of her Petal Bouche liquid lipsticks ought to be studied. They’re the most universally flattering reds I’ve ever tried and feel like a velvety rose petal to the touch once on the lips. These products make you feel like you’re wearing art.
Having tried lots of Violette_FR now, I’ve compiled and reviewed my favourites below that deserve a spot in your makeup bag. Scroll ahead for everything you need to tap into a little French beauty.
Best Violette_FR Products, Tried & Tested
1. Violette_FR Bisou Balm
2. Violette_FR Petal Bouche
3. Violett_ FR Bisou Jelly
4. Violette_FR Bisou Blush
5. Violette_FR Baume Shine
(Image credit: @eleanorvousden for Who What Wear UK)
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