30 Valentine’s Day Gift Ideas

I’m not a monogamist when it comes to Valentine’s Day gifting. While I love celebrating with a special someone, I also want to extend my love to every person in my life. I’m nostalgic for my elementary school days when each classmate would pass out a Valentine to the class. Why not extend this sweet tradition into adulthood? Whether you’re my friend, a family member, or the doormen I interact with every day, I’ll hand out a sweet treat or two on Valentine’s Day. But instead of Ninja Turtle or Disney princess cards, I’m planning to give out my favorite blush from Tower 28 Beauty, a Jellycat bag charm, and the latest Tory Burch handbag that my office is abuzz about. Valentine’s Day gifts don’t have to adhere to the classics—chocolate and flowers, although lovely, aren’t always personal. Thoughtful presents can be tailored to your loved one’s preferences—don’t you agree? So in the spirit of providing an array of Valentine’s Day gift options, I present the five brands to help you do this holiday the right way.

Beauty is one of my favorite categories to gift on Valentine’s Day because beauty products feel like little luxuries people don’t often treat themselves to. There are only so many lip oils I can justify purchasing for myself, but receiving them as a gift is no problem in my book. Credo Beauty is always my first stop in this category because it carries brands I trust like Westman Atelier, RMS Beauty, and Nécessaire. Not to mention, I admire its commitment to lifting up brands that promote sustainable and humane practices.

I know I’m not alone when I say there are about 20 people in my life who would melt over this daschund T-shirt—but that’s just the beginning. Tory Burch is a brand on every fashion person’s radar, and it’s time I get a few of these new arrivals into the hands of my loved ones. You can’t go wrong with any of these pieces, from the wishbone pendant to the trending snake print east-west shoulder bag.

Jewelry is historically a classic Valentine’s Day gift, but I like the twist John Hardy is putting on it. If you want a unique piece that will impress someone who has seen it all, go for the Love Knot Ring or Icon Bracelet. If you’re loved one prefers more subdued styles, the Surf Ring and Pave Hoop Earrings are a smart investment. Classic doesn’t mean boring, and the following six pieces are proof.

Kids and adults alike are fawning over Jellycat, and I understand why. These sweet characters spark so much joy and make perfect Valentine’s Day gifts. The bag charms make adorable accessories for my girlfriends, and the caterpillar will surely become my 1-year-old goddaughter’s new best friend. The one thing I have learned with Jellycat is to act fast—these covetable items don’t stay in stock for long.

Last but not least, we have the luxury brand that’s always on my radar, but lately, its new arrivals are capturing my attention like never before. Help your loved one prepare for spring with these pretty pastels from Jimmy Choo. Or give them their new everyday essential: a neutral-colored tote. I’d like to gift myself the Freja kitten heels for obvious reasons, but you choose whatever suits your loved ones.